Naturefactor – A Visual Communication Designer’s Guide to Biomimicry

Imagine living in a world where all energy comes from the sun, everything runs on sugar, components are assembled in water and at ambient temperature, building blocks are simple and part of a closed-loop system, and all organisms contribute to each other’s well-being by creating conditions conducive to all life. Well, that world exists all around us. It is called Nature.

But how can we find out how nature does this? Well, that is the study of Biomimicry, a term that describes the conscious emulation of nature’s genius.

Biomimicry is learning from and then emulating natural forms, processes, and ecosystems to create more sustainable designs ~ Dayna Baumeister, 2014

Life on earth is around 3.8 billion years old. Since then, nature has done extensive Research & Development that lead to successful adaptations for organisms to thrive in their environment. Humans are part of nature, and therefore could easily adjust some of their actions to align with how nature does things.

Naturefactor is a resource for anyone who is interested in infusing biomimicry into their lives. It specifically looks at solutions for visual communication designers, but also features ideas and inspirations for design in general and a diversity of other areas. To get started, you could explore the 10 steps that help infuse Biomimicry into Design. You can also explore the Naturefactors that feature natural models and their inspiration for Visual Communication. Or check out the blog where the content is broken down into bite sized readings.

I hope you find it inspirational – Thank you and Enjoy!



Leave a Reply

Your email address will not be published. Required fields are marked *