Biomimicry Thinking in Visual Communication

October 2, 2016

The potential of aligning the needs of clients, yourself, as well as the planet through the application of biomimicry thinking is great. Ever wonder how the needs of a client match up with yours as a designer, and how both of those compare to the needs of our planet? By applying biomimicry thinking, we can…

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Gardening in the desert? (podcast interview)

August 17, 2016

As some of you may know, I love to garden. I used to help my parents when I was younger. After moving to the desert, I had no idea how to successfully grow things. To be honest, I tried many times to plant tomatoes here, just to have them be burnt up by the sun….

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A New Journey

August 13, 2016

I have recently started my new biomimicry adventure. Since Fall 2015, I am working toward my second Master’s degree in Biomimicry. You see, ASU, together with B3.8 just recently launched one of the world’s first Biomimicry Master’s degree. My goal at first was just to take a few classes, however, after taking a couple, I was bit…

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Nature Uses Readily Available Materials and Energy

March 20, 2012

Natural Model: the Cow Nature operates under the condition of limited and finite resources. It therefore reuses, recycles, rebuilds everything it needs to sustain life. One organism’s waste is another’s food or building material. ~ The Way Life Works [1] Photo credit The cow grazes on a field of grass. The grass gives it nutrition, energy and…

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Nature Integrates the Unexpected

March 20, 2012

Natural Model: Elephants (Photo credit) Thousands of years ago, elephants had smooth skin. Then, through a genetic mutation, the skin evolved into a wrinkled version. The elephant was able to dissipate more heat due to the increased surface area which allowed it to increase in size without running risk of overheating. Hence, the elephant is…

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Nature Uses Multi-functional Design

March 20, 2012

Natural Model: Duck preening Due to the finite amount of resources, nature operates on a highly efficient modus by attaching multiple functions to anything it produces. photo credit During a duck’s preening process, the feathers are not only cleaned, but also covered with preen oil, which water-proofs the coat and moisturizes the duck’s beak.  Additionally, when…

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Nature Replicates Strategies that Work

March 19, 2012

Natural Model: Mongooses “Of all lifeforms that ever existed, 99% have died out…” …what is alive today has successfully adapted to a changing environment over time [1]. In evolution, every living form carries information. If the organism is successful, that information will carry on, letting unsuccessful information die out or get modified.  

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Nature Recycles All Materials

March 9, 2012

Natural model: Tree leaves photo credit Growing leaves takes a lot of energy from the tree, but it provides the tree with the needed sun energy by means of photosynthesis. They also capture sequestered carbon dioxide and convert it into oxygen [1]. During the winter months, when sunshine hours are reduced, the tree preserves its energy by…

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Nature Leverages Cyclic Processes

March 7, 2012

Everything in nature is cyclical. Days turn into nights, fall follows summer, birth, growth, and death. Humans, being part of nature also operate in cycles. We are hungry, so we eat and digest, then we are hungry again. The electrolytes in the body regulate the amount of fluids in our system in cyclical methods, continually…

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Biomimetic Graphic Design

February 29, 2012

Graphic design is often wasteful, non-efficient, and costly. The global pulp and paper industry alone is one of the largest polluters on earth [1]. It is the 3rd largest industrial polluter releasing 9% of total manufacturing carbon dioxide emissions in the U.S. 220 million pounds of toxic pollution and 3 million tons of chlorine are released into water ways…

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Butterfly along Plantation Road, Panama

the naturefactor approach

February 17, 2012

{ What we seek to protect reflects what we value } ~ Kofi Annan, UN secretary general, 1997–2006 The naturefactor approach is a 10-step process that suggests ways on how a graphic designers can tweak their traditional design process of problem solving in order to invite nature to the design table as a stakeholder. While researching possible methods I…

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