Biomimicry is an emerging design discipline that looks to living organisms to solve human problems. Ever since Janine Benyus wrote the book Biomimicry: Innovation Inspired by Nature (2002) Biomimicry has gained popularity. So far, the biomimetic approach has been mainly applied in architecture, engineering, chemistry, and industrial design.
The goal of my venture is to find more sustainable ways to do graphic design. Learning how living organisms communicate, promote, hide, advertise, spread, and learn information can teach us a thing or two. Biomimicry is just one of the lenses available to designers. Solving problems with a diverse set of lenses will help achieve sustainable solutions that improve social, economic and environmental conditions.
To get an idea of how Biomimicry has been applied to engineering and product design, click here