Natural Model: Duck preening

Due to the finite amount of resources, nature operates on a highly efficient modus by attaching multiple functions to anything it produces.

photo credit During a duck’s preening process, the feathers are not only cleaned, but also covered with preen oil, which water-proofs the coat and moisturizes the duck’s beak.  Additionally, when the preen oil gets exposed to sun light, the UV converts it to Vitamin D that improves the overall health of the duck [1].

Graphic Design

Celery design collaboration’s solution for lemnis’ lightbulbs offers multiple functions.

The packaging first protects the merchandise, after that use, it can be folded into a lampshade preventing the materials from being discarded. What this kind of
packaging does goes beyond actually just providing a lampshade. It questions the idea of packaging and provokes every person who interacts with it to think about what it means to them personally. It also makes an audience aware of how other packaging is not designed for multiple uses.


Lastly, try to step away from the traditional vehicles like print, TV, radio, social media. Tweak, push, and modify them to explore new ones. Can your piece do something more than just promote?

For example, can it give back to the community somehow? For an idea on how this can be accomplished, check out Rakafuki friends from Celery design collaborative.

1. Biomimicry Resource Handbook


  • Very interesting posts. It’s always worth reading them and I am already looking forward for the next to come.

  • Michelle, love this post! I have shared it with a friend of mine Akil Worrell, who is writing his thesis on the subject of sustainable packaging.

    • Thank you Alëna! I appreciate your support. Would love to see Akil’s thesis at some point

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